About the Brand

Alegre Landscape Design delivers hands-on garden and landscape solutions in Santa Cruz—specializing in native-plant installations, pollinator habitats, and sustainable outdoor spaces. The client needed a polished online presence to showcase portfolio work and attract local homeowners.

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My Role

I served as both the lead and UX designer for this project—overseeing strategy, structure, and build from start to finish. Responsibilities included:

• UX research, sitemap, and user flow development
• Webflow website design and full custom build
• CMS setup for project galleries and testimonials
• On-page SEO optimization for local landscaping terms
• Collaboration with the client, graphic designer, and photographer
• Visual storytelling to elevate project credibility and online reach

The Challenge

From no website or brand identity to needing project trust signals, landscape photo storytelling, and mobile-first design. The solution had to resonate with Santa Cruz homeowners searching for trusted, eco-conscious designers.

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The Solution

• Built a responsive Webflow site with structured galleries and intuitive navigation
• Optimized meta titles, alt text, and content for local search visibility
• Connected images of native plant projects and client testimonials
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The Results

• Launched a branded online portfolio that reflects Alegre’s design ethos
• Increased qualified site visits and inquiries from Santa Cruz homeowners
• Improved visibility with local landscaping SEO terms like “Santa Cruz garden design” and “landscape design portfolio”

Key Takeaways

A well-crafted Webflow site + strategic content can elevate a local design practice into a beautifully presented, trust-building digital presence. Combining visual galleries, consistent brand language, and SEO-focused content drives both credibility and conversion.

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