About the Brand

Artist on Art is a digital platform where artists share personal stories, creative processes, and connect with engaged fans through interactive content. The site’s goal was to foster authenticity, expand their audience, and build deeper connections between creators and admirers.

My Role

As UX designer and brand strategist, I led the full creative and functional build:

• Brand messaging, UI/UX design, and site architecture
• Wireframes, prototypes, and interactive design systems in Figma
• Responsive Webflow development
• CMS structure for artist profiles, interviews, and multimedia content
• SEO optimization, analytics setup, and onboarding client workflows
• Collaboration with photographers and content editors

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The Challenge

Artist on Art needed a sophisticated yet accessible platform that:

• Showcased diverse artist profiles and multimedia content
• Made it easy for fans to browse by genre, theme, or artist
• Supported storytelling via interviews, images, and embedded video
• Was scalable, admin-friendly, and optimized for search visibility

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The Solution

• Brand & UI Concepting - Developed a visual identity rooted in creativity—custom type, neutral palette, and intuitive layouts to foreground artist work and voice.

• UX & Interactive Wireframes - Built multi-layered wireframes including homepage flow, artist profile templates, and content filtering. Prioritized mobile-first interactions and intuitive navigation.

• Webflow CMS & Responsive Build - Structured content with artist interview fields, galleries, and video embeds. Created a responsive, fast-loading site with modular design flexibility.

• SEO & Analytics Implementation - Added structured data to artist pages, set up Google Analytics & Search Console, and optimized meta descriptions and keywords for discoverability.

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The Results

• Launched a polished, professional platform for artists and audiences
• Easy-to-manage CMS for publishing new artist stories and collections
• Improved content discoverability and enhanced organic reach
• Users now engage with interviews, process videos, and artwork more deeply—fostering stronger artist-audience relationships

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Key Takeaways

This project highlights the power of combining intuitive UX, storytelling brand design, and scalable CMS architecture. It’s an example of how a thoughtful digital platform can strengthen creative communities and spotlight original voices.