About the Brand

Melissa Beck, RD is a certified registered dietitian who helps clients improve their health through personalized nutrition counseling, food sensitivity support, and sustainable wellness habits. She needed a cohesive brand and digital home to reflect her expertise, warmth, and professional care.

My Role

As UX designer and strategist, I led the project end to end:

• Brand identity design: logo, color palette, type system
• UX and content strategy
• Full Webflow website design and development
• Collaboration with photographer and Melissa

The Challenge

Melissa didn’t have a branded site and relied heavily on referrals. She needed:

• A professional visual identity to represent her expertise
• A digital platform to clearly communicate services and credentials
• A mobile-friendly Webflow site that was easy to update
• Local SEO support to reach people searching for “nutritionist near me” or “food sensitivity dietitian”

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The Solution

• Brand Identity System - Created a grounded, soothing brand identity to match Melissa’s energy—soft greens and warm neutrals with clear, modern typography.

• Webflow Site Build - Designed a clean, structured site that outlines her services (Nutrition Counseling, Food Sensitivity Guidance, Meal Planning), includes FAQs, and builds trust through testimonials.

• Content & SEO Optimization - Strategically used service-based keywords, meta titles, alt tags, and Google Analytics to support long-term growth.

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The Result

• Professional, SEO-friendly Webflow website launched from scratch
• Clear content structure that encourages client bookings and increases user trust
• Improved visibility for search terms like “registered dietitian [city]” and “food sensitivity nutritionist”

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Key Takeaways

When you offer a calm, trusted presence in person, your website should reflect that online. With thoughtful branding and a client-focused Webflow build, Melissa now has a digital space that supports both new client acquisition and ongoing trust.

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