Melissa Beck, RD, CLT — Brand Identity & Custom Webflow Site for a Holistic Dietitian

Melissa Beck, RD, CLT — Brand Identity & Custom Webflow Site for a Holistic Dietitian

screen shot images of Melissa Devera's personalized nutrition website.

About the Brand

Melissa Beck, RD is a certified registered dietitian who helps clients improve their health through personalized nutrition counseling, food sensitivity support, and sustainable wellness habits. She needed a cohesive brand and digital home to reflect her expertise, warmth, and professional care.

My Role

As UX designer and strategist, I led the project end to end:

  • Brand identity design: logo, color palette, type system
  • UX and content strategy
  • Full Webflow website design and development
  • Collaboration with photographer and Melissa
Home Page for Melissa Beck Nutrition

The Challenge

Melissa didn’t have a branded site and relied heavily on referrals. She needed:

  • A professional visual identity to represent her expertise
  • A digital platform to clearly communicate services and credentials
  • A mobile-friendly Webflow site that was easy to update
  • Local SEO support to reach people searching for “nutritionist near me” or “food sensitivity dietitian”

Melissa Devera Logo Design in different formats
Logo Design

The Solution

  • Brand Identity System - Created a grounded, soothing brand identity to match Melissa’s energy—soft greens and warm neutrals with clear, modern typography.
  • Webflow Site Build - Designed a clean, structured site that outlines her services (Nutrition Counseling, Food Sensitivity Guidance, Meal Planning), includes FAQs, and builds trust through testimonials.
  • Content & SEO Optimization - Strategically used service-based keywords, meta titles, alt tags, and Google Analytics to support long-term growth.

Brand synthesis & Patterns for Melissa Devera
Brand synthesis & Patterns

Landing page highlights her expertise in inflammation reduction, MRT food sensitivity testing, weight & wellness coaching.

website pages from Melissa Devera with tabbed information
Dedicated tabs containing helpful information
Melissa Devera wireframe
wireframe

The Result

  • Professional, SEO-friendly Webflow website launched from scratch
  • Clear content structure that encourages client bookings and increases user trust
  • Improved visibility for search terms like “registered dietitian [city]” and “food sensitivity nutritionist”

Key Takeaways

When you offer a calm, trusted presence in person, your website should reflect that online. With thoughtful branding and a client-focused Webflow build, Melissa now has a digital space that supports both new client acquisition and ongoing trust.

client
Melissa Beck, RD, CLT
https://www.feelwellrd.com/
Project year
2022
Project Scope
CMS Setup (Service & Content Management)
Discovery & Research
Logo & Visual Design System
UI/UX Design
Brand Identity (Skin & Beauty Services)
Web Development
Tools
Webflow (CMS, E-Commerce, Responsive Design)
Photoshop
Adobe Illustrator & Photoshop
Figma
SEO Structured Data
CSS & HTML (Custom Styling)
Custom Attributes & Webflow Components
Website Optimization
Google Analytics
Creative Lead
Donna Melger

Melissa Beck, RD, CLT — Brand Identity & Custom Webflow Site for a Holistic Dietitian

client
Melissa Beck, RD, CLT
https://www.feelwellrd.com/
Project year
2022
Project Scope
CMS Setup (Service & Content Management)
Discovery & Research
Logo & Visual Design System
UI/UX Design
Brand Identity (Skin & Beauty Services)
Web Development
Project tools
Webflow (CMS, E-Commerce, Responsive Design)
Photoshop
Adobe Illustrator & Photoshop
Figma
SEO Structured Data
CSS & HTML (Custom Styling)
Custom Attributes & Webflow Components
Website Optimization
Google Analytics
Creative Lead
Donna Melger

About the Brand

Melissa Beck, RD is a certified registered dietitian who helps clients improve their health through personalized nutrition counseling, food sensitivity support, and sustainable wellness habits. She needed a cohesive brand and digital home to reflect her expertise, warmth, and professional care.

My Role

As UX designer and strategist, I led the project end to end:

  • Brand identity design: logo, color palette, type system
  • UX and content strategy
  • Full Webflow website design and development
  • Collaboration with photographer and Melissa
Home Page for Melissa Beck Nutrition

The Challenge

Melissa didn’t have a branded site and relied heavily on referrals. She needed:

  • A professional visual identity to represent her expertise
  • A digital platform to clearly communicate services and credentials
  • A mobile-friendly Webflow site that was easy to update
  • Local SEO support to reach people searching for “nutritionist near me” or “food sensitivity dietitian”

Melissa Devera Logo Design in different formats
Logo Design

The Solution

  • Brand Identity System - Created a grounded, soothing brand identity to match Melissa’s energy—soft greens and warm neutrals with clear, modern typography.
  • Webflow Site Build - Designed a clean, structured site that outlines her services (Nutrition Counseling, Food Sensitivity Guidance, Meal Planning), includes FAQs, and builds trust through testimonials.
  • Content & SEO Optimization - Strategically used service-based keywords, meta titles, alt tags, and Google Analytics to support long-term growth.

Brand synthesis & Patterns for Melissa Devera
Brand synthesis & Patterns

Landing page highlights her expertise in inflammation reduction, MRT food sensitivity testing, weight & wellness coaching.

website pages from Melissa Devera with tabbed information
Dedicated tabs containing helpful information
Melissa Devera wireframe
wireframe

The Result

  • Professional, SEO-friendly Webflow website launched from scratch
  • Clear content structure that encourages client bookings and increases user trust
  • Improved visibility for search terms like “registered dietitian [city]” and “food sensitivity nutritionist”

Key Takeaways

When you offer a calm, trusted presence in person, your website should reflect that online. With thoughtful branding and a client-focused Webflow build, Melissa now has a digital space that supports both new client acquisition and ongoing trust.

Ready to bring your nutrition practice online with a trusted, professionally designed Webflow site?

Let’s Build My Nutrition Website

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