The Solution

Through in-depth user research and collaborative workshops with Toni Robinson, we developed a comprehensive brand identity that captured the essence of Root of It Wellness. This included a nature-inspired logo, a calming color palette, and a clear brand messaging framework.

Brand Positioning Statement

WHAT: Nature infused Skincare

How: Offering unique botanically driven treatments, products and information

WHO: Individuals looking to create to elevate a personal high quality toolkit

WHERE: Local communities

WHY: Surround our clients with. a trusted source helping to ensure the feeling of support, knowledge and increased confidence.

WHEN: Within their self care journey

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Simplified Positioning:

"At Root of it Wellness, we specialize in custom crafted experiences. Our collection includes botanically infused treatments and invaluable information. Catering to those seeing to build or enhance their personal toolkit. Our mission is to instill confidence, ensuring everyone we serve feels empowered in their wellness journey."

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Witness the evolution of the logo through our design journey. It’s a testament to the iterative process and our commitment to refining and perfecting until we reach the pinnacle of the final version. Featuring organic shapes with clean lines, reflecting the natural ingredients within the products. The circled "R" holds a special meaning for Toni.

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Our focus remained steadfast on achieving a design that is clean, elevated, and information-forward using icons to describe the scents in the containers.

Our attention to detail extends to the icons gracing ROIW’s product packaging and website. These icons are not just symbols; they’re storytellers. Each one intricately narrates the unique scent within the bottle. Positioned artfully to offer a bird’s eye view, they add a touch of intrigue and sophistication. It’s not just about what’s inside; it’s about the experience, and these icons play a vital role in telling that aromatic tale.

ROIW’s brand design boasts a clean, elegant label on a white canvas, emphasizing purity and simplicity. The crisp logo adds a touch of sophistication, ensuring recognition and trust. Complementing this, the carefully positioned icon on the right offers a subtle yet captivating touch. This strategic placement not only adds visual intrigue but serves a functional purpose – providing users with a quick glimpse and insight into the delightful scent awaiting them within the product.

We designed intuitive user flows and wireframes to create a seamless e-commerce experience, focusing on product discovery, purchase process, and customer engagement. The website was built on Shopify, optimizing for mobile devices and search engines.

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