The Solution

To bring the brand to life, we began with collaborative discovery sessions to define Root of It Wellness’ voice, values, and audience. From there, we crafted a clean and elevated brand system—including a nature-inspired logo, calming color palette, and a messaging framework centered around trust, education, and empowerment.

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Witness the evolution of the logo through our design journey. It’s a testament to the iterative process and our commitment to refining and perfecting until we reach the pinnacle of the final version. Featuring organic shapes with clean lines, reflecting the natural ingredients within the products. The circled "R" holds a special meaning for Toni.

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We also created a set of over 50 custom scent icons—used across packaging and web—to help customers identify ingredients intuitively and enhance the shopping experience.

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ROIW’s brand design boasts a clean, elegant label on a white canvas, emphasizing purity and simplicity. The crisp logo adds a touch of sophistication, ensuring recognition and trust. Complementing this, the carefully positioned icon on the right offers a subtle yet captivating touch. This strategic placement not only adds visual intrigue but serves a functional purpose – providing users with a quick glimpse and insight into the delightful scent awaiting them within the product.

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On the digital side, I designed and built a Shopify website with a mobile-first layout, product filtering, and integrated lifestyle imagery to reinforce the brand’s purpose across every touchpoint.

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