Website Design for Beauty Industry

client

Bellerose Salon

https://www.bellerose-salon.com/

Project year

2022

Project Scope

Brand Identity

CMS

Discovery & Research

Logo Design

Project Management

UI/UX Design

Web Development

E-Commerce

Creatives

Donna Melger

Project tools

Webflow

Ilustrator

Photoshop

Excel

Adobe XD

CSS & HTML

App Integration

Google Analytics

SEO basic principals

Custom Attributes

Website Optimization

Bellerose Salon, a Bay Area based service spa specializing in skincare, didn't have a website to showcase its extensive service offerings and attract new clientele. The absence of a website, limited their ability to reach new clients and showcase their expertise.

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The Challenge

Bellerose Salon, a renowned Bay Area skincare spa, lacked a digital presence, hindering its ability to reach new clients and showcase its comprehensive range of services.

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Original state of Bellerose Salon's outreach to clients — Before launching the website clients search social media platforms for Bellerose Salon

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Screenshots of different digital formats for viewing Bellerose Salons website. — After launching view of Bellerose Salon's new home page

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The Solution

To address Bellerose Salon's digital absence, we embarked on a holistic branding and web development project. Our approach encompassed:

Brand Identity: Developing a distinctive brand identity that resonated with the salon's target audience.
Website Design and Development: Creating a user-centric website on the Webflow platform to showcase services and drive bookings.
E-commerce Integration: Implementing a seamless e-commerce experience to sell skincare products.

By conducting in-depth research and creating detailed customer personas, we gained a deep understanding of Bellerose Salon's clientele. This knowledge informed the website's design and content, ensuring it catered to the specific needs and preferences of the target audience.

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Bellerose Salon Customer Journey — Customer Journey Map

Bellerose Salon Persona's and Personalities — Persona's

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The website features:

Intuitive Navigation: A clear and easy-to-use interface for seamless exploration of services.
Comprehensive Service Pages: Detailed descriptions and pricing information for each service.
Engaging Visuals: High-quality images to showcase the salon's ambiance and treatments.
Seamless E-commerce: A user-friendly online store for purchasing skincare products.
Informative Resources: A dedicated FAQ section to address common client inquiries.

wireframe for bellerose salon — wireframe

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Services offered on Bellerose Salon — A Grid with some of their services

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GIF of service page showcasing Bellerose Salon Tabs — Services page with tabs

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Bellerose Salon, a Bay Area based service spa specializing in skincare, didn't have a website to showcase its extensive service offerings and attract new clientele. The absence of a website, limited their ability to reach new clients and showcase their expertise.

‍

The Challenge

Bellerose Salon, a renowned Bay Area skincare spa, lacked a digital presence, hindering its ability to reach new clients and showcase its comprehensive range of services.

‍

The Solution

To address Bellerose Salon's digital absence, we embarked on a holistic branding and web development project. Our approach encompassed:

Brand Identity: Developing a distinctive brand identity that resonated with the salon's target audience.
Website Design and Development: Creating a user-centric website on the Webflow platform to showcase services and drive bookings.
E-commerce Integration: Implementing a seamless e-commerce experience to sell skincare products.

By conducting in-depth research and creating detailed customer personas, we gained a deep understanding of Bellerose Salon's clientele. This knowledge informed the website's design and content, ensuring it catered to the specific needs and preferences of the target audience.

‍

The website features:

Intuitive Navigation: A clear and easy-to-use interface for seamless exploration of services.
Comprehensive Service Pages: Detailed descriptions and pricing information for each service.
Engaging Visuals: High-quality images to showcase the salon's ambiance and treatments.
Seamless E-commerce: A user-friendly online store for purchasing skincare products.
Informative Resources: A dedicated FAQ section to address common client inquiries.

‍

client

Bellerose Salon

https://www.bellerose-salon.com/

Project year

2022

Project Scope

Brand Identity

CMS

Discovery & Research

Logo Design

Project Management

UI/UX Design

Web Development

E-Commerce

Tools

Webflow

Ilustrator

Photoshop

Excel

Adobe XD

CSS & HTML

App Integration

Google Analytics

SEO basic principals

Custom Attributes

Website Optimization

Creatives

Donna Melger

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The Result

The newly launched website has transformed Bellerose Salon's digital presence, enabling them to attract new clients, showcase their expertise, and generate additional revenue through product sales. The platform serves as a valuable resource for clients, providing essential information and a seamless booking experience. By establishing a strong online presence, Bellerose Salon has solidified its position as a leading skincare destination in the Bay Area.

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Key Takeaways

Bellerose Salon successfully transitioned from a solely brick-and-mortar business to a robust online presence. By creating a visually appealing and user-friendly website, the salon enhanced its brand image, expanded its reach, and generated additional revenue through product sales. A comprehensive understanding of the target audience was instrumental in developing a platform that effectively met customer needs and preferences.

The Result

The newly launched website has transformed Bellerose Salon's digital presence, enabling them to attract new clients, showcase their expertise, and generate additional revenue through product sales. The platform serves as a valuable resource for clients, providing essential information and a seamless booking experience. By establishing a strong online presence, Bellerose Salon has solidified its position as a leading skincare destination in the Bay Area.

‍

Key Takeaways

Bellerose Salon successfully transitioned from a solely brick-and-mortar business to a robust online presence. By creating a visually appealing and user-friendly website, the salon enhanced its brand image, expanded its reach, and generated additional revenue through product sales. A comprehensive understanding of the target audience was instrumental in developing a platform that effectively met customer needs and preferences.

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