Bellerose Salon — Brand Launch & First Website for a Skincare Studio

client

Bellerose Salon

https://www.bellerose-salon.com/

Project year

2022

Project Scope

Brand Identity

CMS

Discovery & Research

Logo Design

Project Management

UI/UX Design

Web Development

E-Commerce

Creatives

Donna Melger

Project tools

Webflow

Ilustrator

Photoshop

Excel

Adobe XD

CSS & HTML

App Integration

Google Analytics

SEO basic principals

Custom Attributes

Website Optimization

The Challenge

With only a Yelp profile, Bellerose lacked:

A cohesive digital brand to reflect their service quality
An owned space to explain offerings and policies
A mobile-first website with intuitive navigation
Visibility in local search for specific services like facials, HydraFacial®, and microneedling

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Original state of Bellerose Salon's outreach to clients — Before launching the website clients search social media platforms for Bellerose Salon

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Screenshots of different digital formats for viewing Bellerose Salons website. — After launching view of Bellerose Salon's new home page

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The Solution

Visual Identity System -Designed a clean, soft, and elegant look to mirror the studio’s calming and professional environment.

Webflow Website Build - Created a mobile-optimized website with clear service categories (Facials, Advanced Skincare, Lash & Brow), treatment details, pricing, FAQs, and easy links to book.

Content Strategy & SEO - Wrote all service descriptions with user education and keyword optimization in mind. Set up Google Analytics and search indexing to help the site appear in local results.

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Bellerose Salon Customer Journey — Customer Journey Map

Bellerose Salon Persona's and Personalities — Persona's

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wireframe for bellerose salon — wireframe

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Services offered on Bellerose Salon — A Grid with some of their services

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GIF of service page showcasing Bellerose Salon Tabs — Services page with tabs

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About the Brand

Bellerose Skin Salon is a boutique skincare studio in Los Gatos specializing in facials, HydraFacial®, microneedling, LED therapy, chemical peels, and lash lifts. Before working together, their only online presence was through Yelp. They needed a brand and website that reflected their professionalism, treatment quality, and calming environment.

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My Role

As the UX designer and strategist, I led the full creative launch:

Brand identity design (logo, color palette, typography)
UX strategy and full Webflow website build
Copywriting for service clarity and user trust
SEO setup and Google Analytics installation
Client collaboration and photo direction

The Challenge

With only a Yelp profile, Bellerose lacked:

A cohesive digital brand to reflect their service quality
An owned space to explain offerings and policies
A mobile-first website with intuitive navigation
Visibility in local search for specific services like facials, HydraFacial®, and microneedling

‍

The Solution

Visual Identity System -Designed a clean, soft, and elegant look to mirror the studio’s calming and professional environment.

Webflow Website Build - Created a mobile-optimized website with clear service categories (Facials, Advanced Skincare, Lash & Brow), treatment details, pricing, FAQs, and easy links to book.

Content Strategy & SEO - Wrote all service descriptions with user education and keyword optimization in mind. Set up Google Analytics and search indexing to help the site appear in local results.

‍

client

Bellerose Salon

https://www.bellerose-salon.com/

Project year

2022

Project Scope

Brand Identity

CMS

Discovery & Research

Logo Design

Project Management

UI/UX Design

Web Development

E-Commerce

Tools

Webflow

Ilustrator

Photoshop

Excel

Adobe XD

CSS & HTML

App Integration

Google Analytics

SEO basic principals

Custom Attributes

Website Optimization

Creatives

Donna Melger

The Result

Transitioned Bellerose from a Yelp-only presence to a fully branded website
Elevated the client experience with easy-to-navigate services and booking links
Created a scalable platform to support future offerings and business growth
Improved visibility for local search terms like “Los Gatos facials”, “HydraFacial near me”, and “LED light therapy skin treatment”

‍

Key Takeaways

This project shows how even businesses without a prior website can make a powerful digital debut. By combining soft visual branding with smart UX and SEO, Bellerose now has a home online that builds client trust and reflects the care offered in-studio.

The Result

Transitioned Bellerose from a Yelp-only presence to a fully branded website
Elevated the client experience with easy-to-navigate services and booking links
Created a scalable platform to support future offerings and business growth
Improved visibility for local search terms like “Los Gatos facials”, “HydraFacial near me”, and “LED light therapy skin treatment”

‍

Key Takeaways

This project shows how even businesses without a prior website can make a powerful digital debut. By combining soft visual branding with smart UX and SEO, Bellerose now has a home online that builds client trust and reflects the care offered in-studio.

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