E-commerce Transformation

client

Artisans & Agency

https://artisanssantacruz.com/

Project year

2020

Project Scope

Discovery & Research

Project Management

SEO

Web Design

UI/UX Design

Brand Identity

E-Commerce

Creatives

Donna Melger

Amanda Altice

Project tools

Adobe XD

App Integration

CSS & HTML

Excel

Google Analytics

Figma

Ilustrator

Photoshop

SEO basic principals

Shopify

Website Optimization

Youtube Integration

Metafields

Artisans & Agency, a beloved Santa Cruz store showcasing the finest handcrafted goods, faced a significant challenge when the pandemic hit. With decreased foot traffic and an outdated website displaying only a fraction of their inventory, sales plummeted. To revive the business and reconnect with their customer base, Artisans & Agency partnered with GetVirtual for a comprehensive digital transformation.

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The Challenge

The existing website was a bottleneck, showcasing only 35% of the store's extensive product range. This limited visibility hindered sales and failed to capture the essence of Artisans & Agency's curated collection. Additionally, the pandemic forced the store to rely heavily on online sales, making a robust digital presence imperative.

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Old website pages for artisans & agency — Website before changes

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screenshot of homepage at launch — New Website at launch

The Solution

Together with the Artisans team embarked on a multifaceted approach to revitalize Artisans & Agency's online presence. The core focus was on creating a user-friendly and visually appealing Shopify store that accurately represented the store's unique character.

Product Showcase: Over 5,000 products were meticulously uploaded and tagged, ensuring comprehensive visibility and easy discovery.
Enhanced Navigation: A redesigned navigation bar, incorporating clear categories and product tags, improved user experience and product discoverability.
Visual Appeal: A visually engaging shopping experience was created to reflect the store's aesthetic and inspire customers.
SEO Optimization: Implementing SEO best practices ensured the website ranked higher in search engine results, driving organic traffic.

User Journey for Artisans & Agency — Customer Journey Map

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sidebar categories and tagging worksheet — Sidebar filtering & product tagging

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Post its for sidebar filtering — Product Categories

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Empathy and Persona's for Artisans & Agency GIF — Empathy & Persona's

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Artisans & Agency, a beloved Santa Cruz store showcasing the finest handcrafted goods, faced a significant challenge when the pandemic hit. With decreased foot traffic and an outdated website displaying only a fraction of their inventory, sales plummeted. To revive the business and reconnect with their customer base, Artisans & Agency partnered with GetVirtual for a comprehensive digital transformation.

‍

The Challenge

The existing website was a bottleneck, showcasing only 35% of the store's extensive product range. This limited visibility hindered sales and failed to capture the essence of Artisans & Agency's curated collection. Additionally, the pandemic forced the store to rely heavily on online sales, making a robust digital presence imperative.

‍

The Solution

Together with the Artisans team embarked on a multifaceted approach to revitalize Artisans & Agency's online presence. The core focus was on creating a user-friendly and visually appealing Shopify store that accurately represented the store's unique character.

Product Showcase: Over 5,000 products were meticulously uploaded and tagged, ensuring comprehensive visibility and easy discovery.
Enhanced Navigation: A redesigned navigation bar, incorporating clear categories and product tags, improved user experience and product discoverability.
Visual Appeal: A visually engaging shopping experience was created to reflect the store's aesthetic and inspire customers.
SEO Optimization: Implementing SEO best practices ensured the website ranked higher in search engine results, driving organic traffic.

‍

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client

Artisans & Agency

https://artisanssantacruz.com/

Project year

2020

Project Scope

Discovery & Research

Project Management

SEO

Web Design

UI/UX Design

Brand Identity

E-Commerce

Tools

Adobe XD

App Integration

CSS & HTML

Excel

Google Analytics

Figma

Ilustrator

Photoshop

SEO basic principals

Shopify

Website Optimization

Youtube Integration

Metafields

Creatives

Donna Melger

Amanda Altice

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The Result

The digital transformation yielded extraordinary results. Within the first year, Artisans & Agency experienced a staggering 900% increase in online revenue. The funnel conversion rate soared to an impressive 55.3%, and the website consistently maintained a health score of 97%-100%.

The redesigned website not only rescued the business from the pandemic's impact but also reignited the community's enthusiasm for handcrafted goods. It successfully aligned with the client's goals by creating an intuitive shopping experience that showcased the artistry behind each product.

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Key Takeaway

Artisans & Agency's success story demonstrates the power of a comprehensive digital transformation, including website redesign, product management, and SEO optimization, to drive significant revenue growth.

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The Result

The digital transformation yielded extraordinary results. Within the first year, Artisans & Agency experienced a staggering 900% increase in online revenue. The funnel conversion rate soared to an impressive 55.3%, and the website consistently maintained a health score of 97%-100%.

The redesigned website not only rescued the business from the pandemic's impact but also reignited the community's enthusiasm for handcrafted goods. It successfully aligned with the client's goals by creating an intuitive shopping experience that showcased the artistry behind each product.

‍

Key Takeaway

Artisans & Agency's success story demonstrates the power of a comprehensive digital transformation, including website redesign, product management, and SEO optimization, to drive significant revenue growth.